CLIENT
Waylon Jennings
TYPE OF CLIENT
Country Music Legend, Ecommerce
CATEGORY
Email Marketing
WAYLON COLLABORATIONS
Seager Co.
SoundWaves
Ewing Athletics 33 HI Sneakers
Compton Cowboys & Compton Jr. Equestrians
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Waylon Jennings is a country music legend with a diehard fan base. They needed email branding to consistently appeal to their eager customers.
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We developed a brand style that’s a little rugged, with some true dirt country vibes. Each email is an original design that proudly represents the Flying W.
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Our collaboration with Waylon Jennings Merch Co has increased their email marketing revenue by 20%, open rates by 35% and click rates by 15% in 6 months.