Vibe Kayaks is an outdoor recreation brand known for designing innovative fishing and recreational kayaks built for paddlers of all skill levels. Founded by avid anglers and outdoor enthusiasts, the company has built a reputation for creating feature-rich kayaks that combine durability, performance, and affordability.

Braven Creative partnered with the Vibe Kayaks team to provide Marketing Director-level leadership and hands-on implementation, supporting the brand’s growth through strategic messaging, product positioning, and full-funnel marketing execution.

Our role included refining the brand’s marketing narrative while building a scalable digital marketing system to support product launches, community engagement, and e-commerce growth.

By strengthening Vibe Kayaks’ brand messaging and implementing a more cohesive marketing system, the brand was able to communicate its product innovations more clearly and reach customers through multiple touchpoints in the buying journey.

This work resulted in a three-time sellout of their new Makana kayak, 3x email revenue, 5.5x ROAS, and +133% sales growth during our first BFCM sales campaign.

“Braven has exceeded all of our expectations. They are the first marketing team we have worked with that really got to know our company and customers and the results from those efforts are clear. ”- Vibe Kayaks